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THOUGHT LEADERSHIP

food & beverage from our perspective

the marketplace changes fast

The pace of change in the marketplace is not slowing down any time soon. In order to keep up with it, you need solutions that harness real-time intelligence, precision targeting and a complete customer understanding. See our deep dive below for our perspective on the ever-changing marketplace.

 

 

 

 

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deep dives

Three Keys Thumbnail 495x264
January 13, 2025

back to basics, like never before:
 three keys to unlocking food & beverage growth in 2025

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PHYGITAL_Thumbnail_495x264
September 30, 2024

phygital forward: three strategies for driving omnichannel growth in food & beverage

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GenZ article
August 12, 2024

why the Gen Z paradox…isn’t: insights for co-creating food & beverage shopper experiences for the next generation

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pulses

shoppers-habits
January 8, 2024

economic pressure spurs surprising behaviors by income level

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pulse-ShadowCast
October 13, 2023

shoppers walk when you can’t anticipate what they want

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maximize marketing ROI by pulling the right levers
July 27, 2023

maximize marketing ROI by pulling the right levers

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in the news

pepsico uses AI
September 14, 2021

How PepsiCo uses AI to create products consumers don’t know they want

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fb retailer
September 14, 2021

Food And Beverage Retailers Beware: The Window For Needed Change Is Closing

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more snacking
September 14, 2021

More Snacking and Smaller Gatherings at Home Expected for Super Bowl LV, Frito-Lay U.S. Snack Index Finds

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videos

youtube video, Opens in Pop up
November 29, 2022

Rethinking Consumer Relationships

youtube video, Opens in Pop up
September 9, 2021

pepviz™: unlocking the potential of food & beverages