🎯 get granular:

• “Getting a good value for the price” is a top priority in this economic climate, even at high income levels.
• Health & wellness engagement scales up with income, but now value is becoming a focus for all audiences.
• The least engaged shoppers are most focused on value, responding to deals and convenience when it comes to food & beverage.

🎯 get granular:

• Least engaged shoppers (skew Gen X, lower income/education, more rural) focus on instant gratification and short-term health problems.
• Most engaged shoppers (skew Gen Z/millennial, higher income/education, urban/multicultural) value taste but prioritize balanced nutrition and long-term benefits.
• Most “medium engagers” are boomers. They’ve adopted traditional health & wellness strategies — limited snacking, less indulging and choosing fresh items.

🎯 get granular:

• Leverage ongoing patterns like shoppers’ preference for eating at home and overall health improvement goals.
• Offer practical solutions to the least engaged with health & wellness who have the most physical/mental health concerns.
• Inspire highly involved health & wellness shoppers, as their definition has expanded to include social and environmental issues.

Partner with your PepsiCo team and leverage the pepviz™ approach to unlock proprietary health & wellness insights.

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