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FAQ
What is pepviz?
pepviz™ is PepsiCo’s approach to creating mutually rewarding partnerships with F&B customers by sharing powerful data & insights that reveal innovative ways for all to grow.
How does pepviz achieve this?
pepviz harnesses PepsiCo's proprietary data & insights to bring clarity and simplicity to the retail space, unearth bold future-facing ways to connect with shoppers, and drive category growth today and for years to come.
Why do you refer to pepviz as an “approach”?
pepviz is not a product or tool. It is not a strategy or consultancy. pepviz is a transformative approach to the collaborative use of business intelligence in the food & beverage industry. It’s how we approach creating and telling the stories of PepsiCo’s data, analytics, insights and retail expertise coming together to shine a light on new ways for all to grow. The term “pepviz approach” encompasses PepsiCo’s philosophy of visionary partnership.
What are the kinds of solutions I can unlock using the pepviz approach?
pepviz can support decisions along a full spectrum of opportunities: shopper insights and targeting, campaign development, assortment planning, defining what/where/how to merchandise, and localization at the store level—just to name a few.
What makes PepsiCo’s solutions and approach different from those of other companies?
PepsiCo is widely regarded as having the most robust data practice in CPG, with an unparalleled view of consumers, categories and channels. It’s also uniquely designed to drive food & beverage growth—an area in which we’re highly credible given our rankings as the #1 F&B supplier in Kantar PoweRanking™.
