OUR APPROACH
sharing new perspectives to reveal greater opportunities
the pepviz™ mission
pepviz helps create data & insights-based collaborations between PepsiCo and our F&B customers to reveal genuinely new insights, explore new outlooks on the future, accelerate innovation, and unlock growth for the entire industry.
our goal is to make PepsiCo the most trusted data & insights partner for the most visionary food & beverage retailers by being:
our goal is to make PepsiCo the most trusted data & insights partner for the most visionary food & beverage retailers by being:
our proprietary data practices and world-class PepsiCo talent provide the big picture view on the category & all its shoppers
we listen, learn, and apply these insights to your unique problem to solve, then collaborate to create actionable, high-value, custom solutions
these solutions unlock measurable, repeatable win-win growth opportunities to capitalize and build on in ongoing partnership
Leveraging the power of PepsiCo
Retailers view shopper data in their stores to plan their marketing spend, but in reality, they should be looking beyond the four walls of their retail space. With PepsiCo’s global reach, we have insight beyond your current purview and can help you get a full understanding of your customers and their behaviors.
By partnering with pepviz™ you get access to the full suite of state-of-the-art data tools, proprietary insights, and the knowledge and experience of our industry experts to create optimized solutions for your business.
the way we work
We use the power of data to help you and your business grow faster and in new ways. We do this via a process we call: identify, engage, convert and optimize.
Uncover new opportunities
With state-of-the-art tools at your fingertips and industry experts ready to help, new growth opportunities are well within reach.
- Real-time intelligence
- Precision targeting
- Advanced analytics
- Advantaged shopper insights
Engage shoppers in better ways
Our proprietary data practice works with you to answer vital business questions that lead to new opportunities to engage your shoppers.
- Robust data and personalized tools
- Influence shopper and store choice
- Cultivate the most valuable shoppers
- Shopper experience and loyalty drivers
Drive meaningful conversion
Convert shoppers into buyers with the confidence of data-backed insights and strategy.
- Precision assortment and space productivity
- Define “perfect” planograms and configure displays
- Build bigger baskets with store-level product recos
- Demonstrable, results-driven approach that converts
Fine tune with precision
We’ve built capabilities and expertise to help you get even more out of your programs while uncovering incremental ways to grow.
- Advanced analytics and shopper profiles
- Better targeting customer experience opportunities
- Leveraging affinities to improve category performance
