🤯 what you didn’t know about in-store displaysnontraditional locations are making retailers 🤑 money
pepviz | thank you and welcome
April 05, 2023
311 words | 1.5 minutes to insight
nontraditional locations are surprisingly effective for in-store displays.
give more in-store locations the green light
🖼️ big picture: Rethinking the value of areas with less foot traffic is key to bringing about retail success. Installing the right displays in under-leveraged spaces can drive both incremental sales and overall product engagement.
🎯 get granular:
For large-format stores:
Appeal to shoppers’ better for you and convenience needs in areas with surprisingly high engagement rates, like Produce, Dairy/Cheese and Frozen.
Feature multiple categories and showcase deals on any lobby displays.
For small-format stores:
Capture those shoppers looking for on-the-go and indulgent items by placing displays in the Baked Goods and Deli sections of the store.
Place displays in the front and center of the store to capture foot traffic to the Refrigerated section—the top category across convenience stores.
art & data science create powerful displays
🖼️ big picture: For retailers looking to optimize under-utilized floor space, it’s all about showcasing the right products to the right shoppers. Striking a balance between the art of what's on display and the human insights provided by data allows retailers to amplify display engagement.
🎯 get granular:
For large-format displays:
Primarily feature multi-pack/multi-serve items as well as offers and deals.
Message around healthy and better for you choices and/or ease and convenience.
For small-format displays:
Showcase larger pack sizes where possible.
Focus on bars, beverages, savory snacks, and candy to align with shoppers’ desires.
display locations win big with innovation
🖼️ big picture: Displays debuting new, innovative items are the superstars of the retail environment and retailers are right to show them off. But those same retailers, regardless of size, will be surprised at how targeting certain sections of the store will drive even more dramatic engagement results.
🎯 get granular:
Deepen the impact of new product displays by placing them in specific areas of the store offering surprising engagement performance.
Large-format: Produce, Frozen, and Dairy
Small-format: Frozen, Center of Store, and Fresh Baked Goods
Partner with your PepsiCo team and leverage the pepviz™ approach and insights to maximize retail growth through creative display execution.
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